Description
By keeping your checkout easy and tidy, you can avoid overwhelming customers and reducing cart abandonment.
A/B split testing of checkout pages (research conducted to determine which checkout structure works best on e-commerce sites) has revealed that a multi-step layout provides the best user experience during the purchase process.
A multi-step structure reassures clients during the payment process by indicating the stage of the procedure they are in.
Customers are often expected to provide a large number of details on the same page throughout the checkout process, which might appear lengthy and complicated. In a single word: colossal.
