Numerous stores will attempt to sell you something before you pay for what you have chosen to purchase. Videogame stores are a prime example of this practise, as they will ask you to pay for an additional DVD damage/scratch policy, or home appliance stores will ask you to pay to extend your warranty for one or two additional years, or even fast food restaurants will attempt to sell you dips or sides, or clothing stores will offer an additional item once you reach a certain amount.
Can you imagine how extraordinary this technique is? Can’t you smell the money you’re about to earn?
It is unavoidable! You will quickly increase the average value of each order.
This winning formula could be applied in a variety of situations: if you sell concert tickets, you could charge an additional fee for photos with the artists or an autograph; if you sell gifts, you could charge an additional fee for gift wrapping; if you sell gym memberships, you could charge an additional fee for a “personal coach” service, and so on!