Description
Make sure that they find what they are looking for. And even more.
YITH WooCommerce Ajax Search allows users to search for products in your shop/website, and it shows the search results in real time.
The search bar is the most common and important tool for any type of website but it’s often not performing enough, it only shows a limited amount of products and it’s slow and hard to use.
Given that’s the landmark for all of the customers that are going to find themselves navigating through your website, you have to make sure you are offering a professional tool that actually helps the navigation, in order to quickly lead your customers towards the product they are after (research says users spend an average of 15 seconds on any website, so hurry up!)
Who works on designing websites knows it well: the most important studies in usability can teach many things about the effectiveness of a search form. In this case, “effectiveness” means the ability to turn a visitor — even a casual one — into a buyer, generating a purchase.
Let’s make an example: today five users will visit your site. Three of them will use the search form on the page, looking for a product. You only have seven seconds to give these users what they want, before they decide to leave your site and search somewhere else.
