Logging in with your social profile is a simple yet effective way to increase your sales.
According to research conducted on online shoppers, over 77 percent of them choose social login while shopping on an e-commerce site for two primary reasons: security and data accuracy. This undoubtedly results in greater conversion rates and, consequently, increased sales.
Customers prefer social login over filling out a new registration form for each site they visit for a reason. To begin, security: social login enables them to avoid disclosing their username and password to websites that may not be secure. Not to mention the time it takes to fill out a form for each site.
The second primary reason is the customization of data, which is far more accurate when shared via social networking platforms such as Facebook, Twitter, and Google+.
Customers who are irritated by unsuitable targeting are delightfully pleased when they are addressed with offers that are relevant to their interests and needs, which occurs more frequently when you access via constantly updated social media.
All of this increases your potential clients’ sense of security and encourages them to make a purchase in your online business.